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2009 SEMA SHOW
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Dallas Area Classic Chevys
SEMA SHOW 2009
Las Vegas, Nevada
The story of Larry & Dianne Epperson's
fabulous trip to Vegas for the legendary Sema Show!
The 2009 SEMA SHOW EXPERIENCE
It began in 1963. SEMA (Speed Equipment Manufacturing
Association) was a fancy name for an association of hot rod part makers. SEMA
began when a group of Southern California aftermarket manufacturers with names
like Edelbrock, Moon, Weiand, Iskenderian and Hedman among others formed an
association that now is called the Specialty Equipment Market Association and is
still referred to as SEMA. That small group of manufacturers that banded
together has grown today to be over 7000 companies worldwide representing
aftermarket manufacturers, original equipment manufacturers, media, car dealers,
specialty equipment distributors, installers, retailers and restoration
specialists. The association today represents a $32 billion a year industry with
products that include performance and racing components, cosmetic and functional
accessories, wheels and tires, mobile electronics, safety products, restoration
parts, handling equipment, drivetrain parts and more. The association has far
exceeding the dreams of the original group of hot rod manufacturers that banded
together in 1963.
Each fall in Las Vegas, the ‘SEMA Show’ is held and it is HUGE. The event has
grown to be the largest convention to be held in Vegas each year, overtaking the
old computer trade show called Comdex. Anyone and everyone involved with the
automotive industry make SEMA their big trip of the year. This show is not open
to the public and registration is restricted to the media, manufacturer, buyer
or exhibitor. However, as a member of the SEMA SAN group (SEMA Action Network),
the DACC has relationships that can open doors. This door was opened for club
members Larry and Dianne Epperson when they expressed a desire to attend this
Following is Larry’s recap of his experience at the 2009 SEMA Show.
The SEMA SHOW - ‘EYE CANDY’ for anyone who
likes anything with wheels.
My wife Dianne asked, “What would you like to do for our wedding anniversary
this year?” Well, it was August and like most men I hadn’t given that much
thought. Dianne asked, “Well, would you like to go to SEMA this year. You’ve
always wanted too.” My response without any hesitation, although somewhat caught
off guard, was sure, YES sounds great!
The next question was how were we going to get badges to get in? I’ve heard of
many different ways but knew that you had to be in the industry or know someone.
Dianne said she knew some guys who had been and that they go from year to year
and perhaps they could help. The challenge had begun – HOW TO GET IN. I also
contacted our club President David Graves, to see what he would/could do. As
usual his response, “No Problem, let me get to work on it.”
The next challenge was to find a place to stay and a flight to Vegas. Now, we
were 8 weeks away and at first check, lodging was not a problem, “I’ll confirm
later” I thought. Looking at the SEMA show schedule, I noticed that on Wednesday
morning of the week long event, they had an NHRA breakfast with six past greats
and one of my favorites. So now the rush was on. The breakfast line up was Bill
“Grumpy” Jenkins, Shirley Muldowney, Bob Glidden, Don Prudhomme, John Force and
Don Garlits. So, maybe I had better get a flight and a room NOW!
It was four weeks off now, and the hotels were FULL, Ooops! Well, the Paris had
one room left and we took it. Checking in Tuesday and out Friday, mission
accomplished! Well, I wanted to be there Tuesday early enough to see a little of
Vegas and also be sure to be in time for the breakfast Wednesday morning.
You would think that finding a flight to Vegas of all places would not be a
problem, WRONG!! Well, after several phone calls we found a 7:30 AM flight on
I signed up for the breakfast and now the wait was on again!
Over the next few weeks I made daily inquiries to the SEMA website checking to
see if they had received my request and contacted David to see if he had heard
anything. David’s comments over the next weeks were not to worry, we would get
the badges. Finally the SEMA website showed our badges were approved but not
shipped. David said just plan to pickup your badges at the front desk, and since
I had a tendency to lose things I thought this was probably a good idea. Well,
one week left and our badges arrived at our house. SUCCESS and I could rest,
although David gave some us some contact names just in case.
It was time now and we spent the last night getting packed with proper attire,
we thought, for the week’s events. Badges and breakfast tickets packed, we were
ready! The alarm rang and it was 4 AM. We were up, dressed and headed to the
airport. I’ve made pre-arrangements for parking so all was good. We shuttled
directly to the gate, passed through security and before we knew it, it was 6
AM. It didn’t take as long as we had anticipated so a little airport breakfast
was next and then the waiting game. We started to board a little after 7 and the
plane was ‘packed’ with a pretty even breakdown of Vegas, rodeo, business & SEMA
We left Dallas at 7:30 AM and arrived in at 8:08 AM Vegas time - pretty quick!
We got to the hotel and but the room was not ready and would not be ready until
after 3:00 PM. We decided to check our bags and grab the shuttle to SEMA. We got
the badges out of our suit case, checked our bags and were gone, right? “Dianne,
do you have the badges?” No, you had them in your hand at the concierge desk.
They must have been in the suit case. We went back and retrieved our bags, NO
BADGES! Now we back tracked our last few steps without any success in finding
our badges. Being just a ‘little’ upset, we hopped on the SEMA shuttle bus and
headed to the show not knowing what would happen when we got there. I was
preparing a speech of excuses, as we went. There was a check-in area, and a very
long line, but since we were pre-registered it was not a problem. We got new
badges and after a brief cool down period we were in the show! (I’m embarrassed
to admit but just to let you know that if it should happen to you, all is not
lost) We hung our badges around our necks and headed out to see what SEMA was
all about. We started in the tire section and there was a whole building full of
tires, street, drag racing, short, tall and extremely tall and some very wide.
Holy Cow this is going to be more than I dreamed!
It was a busy first day! We would do better tomorrow!
Wednesday came with a very LOUD knock on the door, it was 5 AM and I was
wondering if someone was breaking in! Dianne said, “Oh, that’s my coffee call!”
I opened the door and sure ‘nuff the coffee had arrived!
Well, I needed to get up early anyway since this was the day of the NHRA
breakfast that I had been looking forward to! We enjoyed our coffee and I wanted
to get there early to get a good seat to see the drivers and hear everything.
The breakfast started at 7:30 A.M. and we got to the Las Vegas Hilton a little
before 7. The room had a very long line of very early risers, but they were
still coming in! Doors opened at 7:30 and we started filing in. The ‘breakfast’
was coffee, juice & donuts. We grabbed a plate of food and found a seat in the
center of row four, not bad. The entertainment for the next few minutes was
shown on 2 large projection screens showing drag races of the past years with
dragsters and funny cars smoking the tires the full quarter mile. Times have
changed and while a 6 second dragster was winning National events back in those
days, at today’s events it takes a 4 second pass just to qualify. These are the
racers I remember as I was growing up, shoestring budgets racing out of their
pockets. There were no million dollar budgets, and very little television time
so the monthly HOT ROD magazine kept me informed.
NHRA announcer Bob Frey came out and welcomed everyone with a brief history of
motor sports with the emphasis on today’s guests and drag racing. Next were the
The introductions were great and well thought out. Bob started the introductions
as the two large screens showed each driver, their cars, races, awards and old
interviews of each.
First out was Bill ‘Grumpy’ Jenkins. His picture flashed on the screen, his
record wins and specific races and then out he walked. He took the microphone
and began a brief review and thanked the crowd for having him. Next was Shirley
Muldowney, then Bob Glidden, Don Prudhomme, John Force, the only ‘active’
driver. He, of course, took the microphone and began a 30 minute talk about how
he always wanted to be ‘cool’ and have the swagger of Don Prudhomme. Bob calmed
John down so that they could continue. Next was the introduction of the #1
driver, Don Garlits. For the next hour or so, each driver took jabs at each
other, talked of their accomplishments, and in most cases admired the
accomplishments of others. The only real slams seemed to be between Shirley and
Don. She really dumped on him several times! John Force said, “I wish the
audience could have been back stage to listen to all the non-repeatable comments
that were made before coming out on the stage.” Bob Frey’s final request was for
each driver to tell which of their cars were their favorites starting with Bob
Glidden and ending with Bill Jenkins. I checked the website of each these driver
and there were some pretty impressive videos of their races. For example; one of
Bob Glidden’s races, he rolled his Ford Thunderbird 6 ½ times at 185+mph when a
parachute malfunctioned. The first thing he did after the NHRA Safety Safari
pulled him out of the wreckage was to take off his jacket and ‘cover his
homemade intake manifold’ …. Speed Secrets!
A note: Bob Glidden left Vegas and had open heart surgery 5 hours later. He is
doing fine and said that he would not have missed the breakfast for anything.
After the breakfast, we headed back to the Convention Center to check out more
car events. From there we went to the café and had a real breakfast and watched
the very diverse crowd go by. This time we had a little more direction and went
to the ‘Hot Rod’ section to check out the latest in performance parts. All the
manufacturers were there and you could ask questions in person instead of by
phone or e-mail. We stopped by the MSD area and asked about the correct spark
plug gap when using their system. Well, I guess I asked the correct person and
after a 15 minute lecture, which was very informative, I told him thank you and
walked away. Dianne asked if I got my answer and I said yes, but it was a whole
lot more information than I could comprehend. (I did learn what gap to set).
While walking around I saw the Danchuk Tri Five parts supplier display and
visited with them a few minutes about some parts that I had purchased. We turned
to the next row and saw the very first model car I built, but this time in FULL
SIZE, ‘THE BLACK WIDOW’! You might have seen this life size ‘model’ being built
on one of the television shows. I can say first hand that it was very detailed
and a real beauty. I stepped back to take a picture and saw Alex Xydias, SO-CAL
founder sitting in a booth across the row. I introduced myself and had a short
conversation. We also met Dennis Gage, host of the television show ‘My Classic
Car’. (I guess you can tell by this and additional comments I watch a lot of car
TV shows and sometimes I think I actually know these people!)
In that same area, I noticed a very neat looking ‘55 Chevy. A closer look
revealed that this was the GM Performance Parts E Rod ‘55 Chevy! This ‘55 is
equipped with the eco friendly 430 HP small block produced by GMPP that will
pass all emission requirements in California and can be used in all newly built
classics, hot rods etc. This engine meets or exceeds all of the emission
requirements for the state of California. This is a very neat installation and
with the purchase you get the complete system all the way down to the
accelerator pedal. The rest of the day we continued to look at the show cars,
paints, parts and new products that were or would be ready to market in the near
We finished Wednesday afternoon watching the road race. This consisted of trucks
jumping on temporary dirt track set-up outside. There was a whole area outside
open to the public that had a lot of the same items that were inside plus
several cars, show, custom, race and trucks outside in the non restrictive area.
The Meguiars television show called ‘Car Crazy’ was also in that area and open
to the public where Barry Meguiar was recording interviews for his television
Thursday morning, the 5 AM knock on the door didn’t scare me this time. It was
the coffee guy! We got ready and headed to the shuttle for another day at the
show. This time we were early and had to wait for the doors to open at 9 AM. We
grabbed a quick breakfast and headed to the hot rodding area. A large crowd had
gathered and we noticed Chip Foose was signing autographs. I jumped in line and
only to be told that I am one out, too late. I found Dianne and she was standing
along the wall in a line. Yes, it was another Chip Foose line. In the mean time,
a friend called and asks me to find out about the 2x4 EZ-EFI set-ups. I went
over to the Comp Cams display and talked to one of the reps. Finally, I handed
over the phone to speak directly to my friend in Fort Worth. Then, back to the
line and in another 30 minutes or so we were standing in front of Chip. He
signed my hat, with a ‘32 Ford sketch then Dianne’s shirt. THIS IS ONE NICE GUY!
I’m not sure he realized how popular he is although I could not see the end of
the line wanting to meet him. He spent a good 15 minutes visiting with us and
taking a few pictures.
David Graves had contacted me to spend a little more time at the E Rod ‘55
Chevy, so back over to that area. I met with Steve Felix, Engine Group Manager,
Performance Division Engine Teardown, Durability of General Motors. He was one
of the engineers who worked on the design team. Steve was very informative, gave
me his card and told me that if any of our members wanted additional information
to please call. One additional point was that several installations were using
the ‘Hi-Performance’ catalytic converters only, no mufflers which in his opinion
was quiet enough to pass inspection, (unless you stand-on-it.) The system is
pricey now but we can hope that it will drop below the $8000 price tag in the
future. If you have to have it, like in California, you just dig a little deeper
in your pocket.
We continued our walk around looking at all the cars and parts stopping by the
MSD area one more time. Standing there was Dennis Anderson, the owner/Driver of
the Monster Truck, GRAVE DIGGER. Well, this was another picture opportunity and
again this guy is all class. He was very friendly and my grandkids were very
envious (me too). We had a short conversation concerning the monster truck
series and how ‘kid friendly’ it is.
Moving into another part of the convention center there was a ‘New Products
Area’ where products were displayed in glass cases and a few out on tables where
you can pick them up and take a closer look. Each product had a Bar Code on the
glass. They issued you a scanner and you scanned the bar code, turned it in and
information was down loaded and handed back to you or sent to your computer.
The rest of Thursday I tried to make sure I saw everything and this was the same
procedure we followed Friday, our last day. We left Friday night on a very
crowded flight and I didn’t think we would ever land. Once on the ground, we
hurried to the truck, to home and in bed at 2 AM. A week later I was beginning
Suggestions should you decide to go:
1. Book your room early – 6 months is not too soon and SEMA has pretty good
2. Book your Flight reservation early.
3. Wear very comfortable shoes. You will walk ‘miles’.
4. The dress code that is listed is NOT enforced so wear something comfortable.
It was hot while we were there. Jeans, shorts & tee shirts were worn by 30%?
5. Of course, wear your-DALLAS CLASSIC CHEVY SHIRT - people notice!
6. By all means pick up the daily paper - it has all the times & locations of
appearances, meetings & displays.
Now .. would we do it again? HECK YES!
Larry & Dianne
PHOTOS FROM THE 2009 SEMA SHOW!
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